For Bashers, By Bashers!

Some industry heavy-weights starting new company…

Model Retailer magazine has just published a report stating that former Horizon Hobby president and CEO, Mike Gillette, has teamed up with industry legend Gil Losi Jr., and former Team Associated engineer Jason Corl to launch a new company called Firelands Group.  They intend to enter the market with cars and trucks of their own under the Helion brand name; electronics, motors, and other performance parts under the Radient label, and car and truck hop-ups under the Anza name.  From the report it sounds like the Radient and Helion brands are going to be HobbyTown USA exclusive brands, while the Anza products will be available at many different hobby shops.   Their first product is apparently going to be a 1/18 scale short course truck under the Helion name for HobbyTown.

The second part of the Firelands venture is hop-up parts for cars and trucks under the Anza brand name. These will be available to all hobby stores and have been developed by Losi and Corl. Gillette says they are aimed at the mid-priced market, primarily geared toward high-end bashers.

Check out the whole article at the Model Retailer website for the details.

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Posted by in Firelands Group, Industry News on Wednesday, March 23rd, 2011 at 3:03 pm

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