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Horizon Hobby Buys Pro-Line Racing

Horizon Hobby Aquires Pro-Line Racing

That’s right folks, the folks over at Horizon Hobby have announced that they have aquired Pro-Line Racing. Check out the official press release below-

“August 10, 2020

Champaign, Illinois — Horizon Hobby is excited to announce the acquisition of Pro-Line Racing, the leading innovator in the RC performance and customization accessory market.

“Pro-Line Racing is one of the strongest RC brands in the world, with over 38 years of providing innovative products,” Chris Dickerson, Horizon’s President, said. “Horizon has a longstanding partnership with Pro-Line. Throughout our relationship, we’ve always admired Pro-Line’s commitment to expanding the customer experience through innovative product design.” Dickerson continued, “Beyond the product, we’ve always admired the Pro-Line team’s passion and feel they share the same values as Horizon. We are very confident this will be a strong cultural fit.”

Todd Mattson, Chief Executive Officer and Owner of Pro-Line, said, “For over 38 years, Pro-Line Racing has created unforgettable memories for the everyday backyard hero and won 12 IFMAR World Championship titles. We are proud to have built a strong brand with Pro-Line that is known for innovation and quality. Our partnership with Horizon creates significant opportunity for us to take Pro-Line to the next level by leveraging Horizon’s resources, such as global marketing and distribution channels.”

Dickerson added, “Horizon strives to provide the best brands in RC to its customers. By bringing Pro-Line into our family of proprietary brands, we take an important step forward in continuing on that commitment. We feel that by aligning our development and marketing resources, we’ll find new ways to innovate and create exceptional customer experiences. Further, Pro-Line manufactures in the United States and will help Horizon expand our manufacturing experience.”

Pro-Line will continue to operate at their facility in Banning, CA. The terms of the agreement were not disclosed.”

To get more details, use this link to hit up the official Horizon Hobby Website, or you can Click Here to make the jump over to the official Pro-Line site.

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Posted by in Featured Posts, Industry News on Monday, August 10th, 2020 at 10:17 am