Speed Passion Revetton, programmable by iPhone

This is probably the coolest new tech from the IHobby show this year.  Speed Passion is preparing a new brushless ESC called the Revetton.  The awesome thing about it is that it is programmable wirelessly from any Bluetooth capable smart phone.  All the major phones will have software available including the iPhone (and other iOS devices), Android phones, and Windows Mobile phones.  Unfortunately the ESC itself is still in the prototyping stage, but the software is pretty much ready.  The reps from Speed Passion say they are targeting a pre-Christmas launch, but that may not hold true.